All the 4chan tropes are there, the trolls are out, we know this. On-demand video is catnip to both parents and to children, and thus to content creators and advertisers. Disturbing Peppa Pig videos, which tend towards extreme violence and fear, with Peppa eating her father or drinking bleachare, it turns out very widespread. I state this at the outset because thinking through the implications of the problem I am going to describe troubles my own assumptions and prejudices in significant ways. Once again though, the people creating this content failed to notice, and neither did the distributor.
Ruby is heartened by the fact that students younger than herself are getting in touch with her.
Ruby feels that the reason study vlogs are becoming so popular is due to an increased pressure on children to succeed. As another blogger notesone of the traditional roles of branded content is that it is a trusted source. She speaks to and receives comments from children aged between 12 and 14 who tell her how much they love learning. Someone or something or some combination of people and things is using YouTube to systematically frighten, traumatise, and abuse children, automatically and at scale, and it forces me to question my own beliefs about the internet, at every level. What concerns me is not just the violence being done to children here, although that concerns me deeply. The example above, from a channel called Bounce Patrol Kidswith almost two million subscribers, show this effect in action.